In the world of high-end fragrance, few ingredients command as much respect and intrigue as Oud. Featured prominently in our Oud Prime collection, this rare resin is derived from the tropical Agar tree. It is rich, woody, and unapologetically sensual. But what makes Oud so expensive, and why does it smell so incredibly different on everyone who wears it? Today, we take you on a journey to the origins of 'Liquid Gold' and explore why it remains the ultimate symbol of luxury in modern perfumery.